Shortly, we will see a great pool of new ‘small’ influencers entering the marketing game and contributing to businesses through advertising, affiliating and promoting products to their small-sized audiences.
The year 2020 is the year of micro-influencers!
As an entrepreneur, you might want to jump in as well and influence your audience too! But, in order to achieve that, you must first CONNECT with your audience!
Luckily, there are steps that ensure the success of connecting with your audience. It may seem simple and straight-forward but it takes YEARS to get all the step right!
I. ENGAGE
First you need to understand your target market needs. Then develop solutions to their problems and alleviate pain for them through products you are marketing.
Once you have such a product, you will ATTRACT consumers toward your business.
If you don’t have a good product you won’t have any attraction by their side, and therefore your engagement will be weak!
Once you got this right, the next step is to APPROACH your consumers. Start by introducing yourself; who are you, what you do and most importantly why you do what you do!
II. COMMEND
Be kind, be charming and recognize you audience importance by paying them COMPLIMENTS. They will appreciate that behavior and you will have the opportunity to establish a meaningful relationship with them!
Now that you have the attention of your audience, DON’T WASTE IT RUSHING TO SELL STUFF RIGHT AWAY!!!
It isn’t enough to just compliment though, you must do your research on your audience. That way, you can understand what they go through, what troubles them and what they are good at doing. This is the perfect moment to address their qualities and giving them PRAISE that genuinely shows your understanding of their point of view!
III. ENTERTAIN
At this stage your audience is relaxed, happy to be in your presence and they listen to you attentively, ready to absorb the information coming from you.
Create an Outbound Marketing Plan; whether it’s an email campaign or adding them to your Social Media Page. If the previous steps were respected, you will have a high CTR (click through rate) which can lead them to your landing page.
It is best to use this opportunity to EDUCATE your audience about your products and how you can help them solve their problems and obtain value from purchasing your products.
Once they can relate to your product, make sure to leave the communication with a high-note!
AMUSE your audience here. It is important to develop their perception of you and your company as a virtual place of fun, happiness and entertainment!
IV. MAINTAIN
At this stage you will see increased sales conversions! So congratulations!
It’s highly likely that consumer will be happy with your products and leave you good reviews that will generate future revenues for you.
While reaping the benefits of your hard work, make sure to LISTEN to the feedback given by your audience.
There is a lot to learn from listening to what consumers actually think is good/bad about your product.
Finally, don’t wait! INTERACT with your audience and make sure they get what they want. If you just listen and do nothing, it translates to negligence and lack of customer care!
Be proactive and keep your audience
communicating back-and-forth with you!
That’s the best data you can gather!
Plus, your customer will respect you very much
for taking the time to tend to their needs!
FromBuzzToScience 