Historically, companies have promoted many addictive offerings such as tobacco, sugar, cocaine, opioid pain medication, gambling, coffee, and Social Media nowadays. Addiction may stem from various activities; for which consumers develop an excessive appetite. According to the American Psychiatric Association, Addiction is defined as the repetition of a behavior with known harmful consequences. Behavioral addiction,Continue reading “Social Media Addiction – Popular Strategy by Marketers – Is it a good idea?”
Category Archives: Product Marketing
Should Entrepreneurs practice Loyalty Programs for their Customers?
Consumers choose loyalty programs with the idea that it pays off. To some extent, it does. Nevertheless, loyalty programs lead to more shopping and spending. Great for the vendor; not so great for the consumer. Loyalty programs keep customers coming to the same retailer, buying the same products. It becomes habitual and consumers, therein, stopContinue reading “Should Entrepreneurs practice Loyalty Programs for their Customers?”
The Marketing Cues of Consumer Behavior and How to Use it for Your Business
This is a short preview of how the Consumer’s mind works and savvy Marketing Practitioners create Marketing Cues to increase Purchase Intention for their products! Understanding the consumer mind starts with a simple premise: We didn’t lose our ancestors’ minds! Even though Humans have developed through evolution, we actually have kept all the previous brainsContinue reading “The Marketing Cues of Consumer Behavior and How to Use it for Your Business”
Does Storytelling Help Entrepreneurs increase Profits?
In 2015, Hulten proved that Storytelling influences shoppers in shopping environment to increase purchase intention. This discovery resolved all queries on whether storytelling should be a formal part of marketing activities! Storytelling is a great marketing advantage!!! Storytelling definition An effective means of external communication to transfer organizational culture and leadership styles to attract attentionContinue reading “Does Storytelling Help Entrepreneurs increase Profits?”
Unstucking Small Business using CVP Business Models
Every now and then small businesses and entrepreneurs reach a bottleneck; they seem to experience a halt in revenues and questions are raised! How to deal with stuck business models that seem to have had a short positive P-over-L lifespan (profit over loss)? Is it just a bump in the road that small business ownersContinue reading “Unstucking Small Business using CVP Business Models”
FromBuzzToScience 