Working for many different employers in multiple industries, I was shocked to see many malpractices that stem from misunderstanding of marketing and business basics.
Dealing directly with big customers; Aldi, Starbucks, Philips, IBM, Microsoft, just to name a few, I received many complaints about our marketing approach and how it affected negatively the professional relationship we had.
Having a customer-centric approach, I set out to eliminate these errors!
As a B2C marketer I tended to big populations in USA, Europe and Asia. I built CRM management systems for our consumers and studied behavior extensively. It came to my knowledge that as Analytics go, we have just discovered the tip of an iceberg!
In the pursuit of the short-term profit, we sacrifice our long-term prosperity!
Although learning through complaints is not my favorite way of absorbing new knowledge, it did teach me quite a lot, especially the hard-to-grasp, subtle and delicate parts of marketing in which companies shamelessly and persistently fail.
It’s not to say that it is easy to implement the right practices. However, implementing them will assure a better future for you business!
If you are an entrepreneur or running a small business and looking to expand, you will find my blog very helpful!
FromBuzzToScience 