Conformity – the Enemy of Small Business

“Think outside the box, but stay inside the box!”

Said the executive as he walked out leaving a team of stranded subordinates.

The task was to conform to standards but evolve beyond them. It’s like learning Spanish by practicing English. I’m not saying it’s impossible; what I’m implying is that the probability of success is 0.1%.

What is it so scary that we cannot express ourselves? Is it justifiable fear or paranoia of losing control over employees?

Evidence puts Conformity in its true light – a mere performance degrader :

  1. reduces employee engagement,
  2. curbs problem-solving capacity and
  3. diminishes self-reliance.
Conformity is a performance degrader in Small Business and Entrepreneurship

How much more damage could Management cause?

Not all conformity is bad though; it only must be restricted to formality. Tethering the human spirit will only limit its capacity to grow.

Corporations are doing their best to establish clear job roles; to be able to assign understandable and doable responsibilities to their employees, but also to hold them accountable for failing at fulfilling their tasks!

You – as an Entrepreneur and a Small Business Owner – should do your best to stay away from Conformity!

As a new entrant in your industry, you must keep an open mind and innovate all the way. You must be a creative problem solver and so do your employees!

Published by Ali Sayyed

Too much marketing noise out there. Our efficiency is dropping exponentially. This is worrying. It's time to transform our marketing practices. Less is more. Quality over quantity. Brand Community. Compassion over pestering.

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