What is Dynamic Content and why is it important?
Dynamic content is content that is personalized to a visitor using data you have already gathered about them.
All major Marketing Corporations will tell you that delivering personalized experience to the customer can only increase purchase intentions!
How to use Dynamic Content?
1. Data Research
People are visiting your website all the time, searching for things – going back and forth – in high numbers. These activities are indicators of what’s generating sales and what’s not.
There are many ways to collect data from customers; e.g directly by surveying customers either by email, or on Social Media, or even while they are at your website (pop-up).
Google also offers tracking services that you may use by syncing your website to Google Resources and Tools (Google Analytics).
2. Data Collection & Analysis
a) Geographic Location of the Customer
Knowing where the customer is will help you make a Personalized (Better) Offer. Whether you are Car Rental, or a Coffee Chain, or a delivery-service business, you will be able to find a way to make it work for a better Customer Experience.
Customer Satisfaction is what makes the difference between a ‘good’ product and an ‘excellent’ product!
b) Last Page visited – Source of Customer
Wouldn’t it be great to focus your financial resources on the promotional channel that brings the most customers?
Not only that this is possible, but it is easy-doable too!
With Certain statistical tools, such as Google Analytics, you can view from which page your customers have landed (The Source).
Have they found On YouTube and Clicked through to your Shop?
Do most customers come from a single Source (e.g. Linkedin Social Media)?
Identify the Best Communication Channel for your Customer Segment!
c) Previous Behavior – Last Purchased item
If someone just bought a car, they might be interested in buying car equipment or new tires. Right?
If we can view all the users who have just purchased a car and target them with a YouTube Video Ad:
“Winter Tires On Discount of 50%!”
Don’t you think it’s worthwhile?
There are many ways to learn about Customer Purchase Habits for this particular case:
- Buy/Use data from Car Dealerships
- Buy/Use data from Car Insurance Company
- Buy/Use data from Google (Search behavior and purchase intentions)
Entrepreneurs and Small Business Owners can use Dynamic Content for their Niches too!
You don’t have to worry as long as you are not harming the customer then you may collect the data you need.
The main goal is to offer a Better Customer Experience
Design Contribution: Ali Sayyed and pikisuperstar – http://www.freepik.com</a>
FromBuzzToScience 