With the presence of giants like Google, Amazon, Apple, Facebook and others, all small-medium businesses are prompted to get louder and spend more efforts on adapting business and content strategies to meet the qualifying standards of these megalomaniac, reticent and autonomous organizations. The case of Porsche Carrera The Customer Segment You’ll find that most PorscheContinue reading “How to Use Content Marketing for Entrepreneurs”
Category Archives: Marketing tools
Context Marketing for Entrepreneurs and Small Business Owners
According to many sources, context marketing is about capturing the right data, in the right setting at the right time, then connecting it across all resources in the right way with the right customer. I don’t know about you, but my experience has taught me that this is very hard… To do such a feat successfully youContinue reading “Context Marketing for Entrepreneurs and Small Business Owners”
4 Tips for Your Email Campaign
#1 The right Email header/title Your email header must be unique, professional and personalized. Many companies fail to find the right wording for their email titles. If you don’t get the title right, all your campaign efforts will be in vein! A strong email title drastically increases the email open rate. In B2B, avoid using emoticons, exclamation marks, special characters andContinue reading “4 Tips for Your Email Campaign”
Dynamic Content – Content Strategy for 2020
What is Dynamic Content and why is it important? Dynamic content is content that is personalized to a visitor using data you have already gathered about them. All major Marketing Corporations will tell you that delivering personalized experience to the customer can only increase purchase intentions! How to use Dynamic Content? 1. Data Research PeopleContinue reading “Dynamic Content – Content Strategy for 2020”