With the presence of giants like Google, Amazon, Apple, Facebook and others, all small-medium businesses are prompted to get louder and spend more efforts on adapting business and content strategies to meet the qualifying standards of these megalomaniac, reticent and autonomous organizations.
The case of Porsche Carrera
The Customer Segment
You’ll find that most Porsche Carrera customers are middle-aged, divorced/single and financially well-situated men. These men are looking to revive their old selves and be at their prime again!
This feeling is possible when you drive a Porsche Carrera – from the masterpiece of interior design to the artistry of bodywork – you will fall in love with this car!
But this Love is Pricy. Between $80,000 and $150,000, to be exact.
Customers are having a problem with the Infotainment System
According to Edmunds (One of the most visited Online Car Reviews Page), Customers seem to think that the Infotainment system is ‘Quirky.’
The Customer feels outdated and inferior when toggling through through the computer’s options.
This feeling is bad for the relationship with the customer. It a clear sign misunderstanding the customer!
The customer wishes to be young again,
not to feel old and outdated!
Content Marketing Increases Purchase Intent
By creating content that educates customers about Infotainment Technology, marketers could improve the chances of purchasing the Porsche Carrera.
Here is the Decision Making Process for purchasing a Porsche Carrera:
1. YouTube Videos on how Technology is Simple and Easy to Use in Porsche Carrera
A Short Video about how the Infotainment works would fit this process well.
Customers will YouTube Search the car prior to buying it. Coming across a video – that depicts the infotainment system as user-friendly and beneficial – customers are encouraged the to consider the Purchase!
2. Blogging about The Power of Technology in Porsche Carrera
Great articles can be written about the Power and Control behind the Infotainment System. How Technology transformed the car into a true Stallion ready to conquer new roads and impress everyone!
Such articles turn this mess around 180 degrees. The customer will be convinced that the Porsche Carrera is nothing but True Joy. TOTALLY WORTH THE MONEY!
Technology should empower customers!
How Content Marketing can help Entrepreneurs
As a small business owner or an entrepreneur, you MUST use Content Marketing. It is not optional….
Content Marketing is what defines your Digital Presence. It is what your customers read and watch about You!
Content Marketing is how you rank up in Search Engines and OUT-COMPETE others in your industry!
FromBuzzToScience 