Social Media Growth
Instagram and TikTok are growing Social Media that are gaining more and more attention everyday.
When it comes to Fashion, Apparel, Make up, and similar products, Social Media is the Foundation of Marketing Communications.
You can use Social Media to Promote your products through Ads (Sponsored Content).
There is a more lucrative way of using Social Media to communicate with your customers!
Enter: Microinfluencers
Microinfluencers are celebrities of Social Media.
Microinfluencers have 5k to 30k followers. Followers are loyal and they view all the content that the microinfluencer posts!
Microinfluencers create unique content
for a well-defined and highly
engaged audience.
Followers trust their influencers, copy their attitudes and behavior.
Why would a company waste money convincing the consumer to buy their products, when they
can simply pay Influencers to do it instead?!
Companies realized that they could promote their Products for them.
Microinfluencers became the Focal Point of Brand Sponsorship.
When to choose Microinfluencers as Brand Ambassadors?
Ideal Customer Age for hiring Microinfluencers
If you are targeting Generation Z (24 years and younger) then you simply MUST hire a Microinfluencer.
If you are targeting Generation Y (24 to 39 years old) then it would a good plus to hire a Microinfluencer, but you don’t have to.
Ideal Customer Location for Microinfluencers
42% of Microinfluencers’ market is in USA. Therefore, if you are targeting customers from the United States, hiring a Microinfluencer is a GREAT STRATEGY to reach and promote your product!
Emerging markets are also interesting; Korea, Brazil and United Arab Emirates have shown incredible growth in Microinfluencers’ market. Definitely consider hiring a Microinfluencer if you wish to expand your business in the aforementioned countries.
Who are the best Microinfluencers?
Women have a proven record of being successful influencers! [klear research]
Women build great CONNECTIONS with their audiences. They ENGAGE with followers and FOCUS ON WHAT FOLLOWERS WANT rather than what they want.
Research indicates that Consumers TRUST FEMALE INFLUENCERS MORE THAN MALE INFLUENCERS.
Female influencers pay extra attention to
DETAILS and speak about how they FEEL
about the brand rather than just
expressing opinions!
There you have it…
As an entrepreneur, you are now able to choose whether to spend money hiring microinfluencers or not.
Put yourself in the shoes of your customers and think about the digital places where they go to search for information!
Microinfluencers are very useful in building BRAND COMMUNITY
FromBuzzToScience 