This is a short preview of how the Consumer’s mind works and savvy Marketing Practitioners create Marketing Cues to increase Purchase Intention for their products! Understanding the consumer mind starts with a simple premise: We didn’t lose our ancestors’ minds! Even though Humans have developed through evolution, we actually have kept all the previous brainsContinue reading “The Marketing Cues of Consumer Behavior and How to Use it for Your Business”
Author Archives: Ali Sayyed
How and When should Entrepreneurs and Small Businesses buy a Marketing Software Tool?
Looking for marketing software that will resolve some of you pain points? Whether it’s an analytical tool, a task manager, a communication medium, or a fancy new CRM with many cool features, assuming that a new high-tech marketing solution is better than the old low-tech solution is extremely risky! This article discusses the background ofContinue reading “How and When should Entrepreneurs and Small Businesses buy a Marketing Software Tool?”
Does Storytelling Help Entrepreneurs increase Profits?
In 2015, Hulten proved that Storytelling influences shoppers in shopping environment to increase purchase intention. This discovery resolved all queries on whether storytelling should be a formal part of marketing activities! Storytelling is a great marketing advantage!!! Storytelling definition An effective means of external communication to transfer organizational culture and leadership styles to attract attentionContinue reading “Does Storytelling Help Entrepreneurs increase Profits?”
Unstucking Small Business using CVP Business Models
Every now and then small businesses and entrepreneurs reach a bottleneck; they seem to experience a halt in revenues and questions are raised! How to deal with stuck business models that seem to have had a short positive P-over-L lifespan (profit over loss)? Is it just a bump in the road that small business ownersContinue reading “Unstucking Small Business using CVP Business Models”
How To Successfully Connect with your Audience
Shortly, we will see a great pool of new ‘small’ influencers entering the marketing game and contributing to businesses through advertising, affiliating and promoting products to their small-sized audiences. The year 2020 is the year of micro-influencers! As an entrepreneur, you might want to jump in as well and influence your audience too! But, inContinue reading “How To Successfully Connect with your Audience”
Where Marketing and Faith meet
Faith is a big thing for us! It is the fundamental seed of all religions! How do Humans form faith? And does marketing profit from this aspect of human nature? In behavioral marketing, we use the Placebo Effect to instill beliefs and expectations about the performance of our products. The effect encourages consumers to magnifyContinue reading “Where Marketing and Faith meet”
Business Leadership for Entrepreneurs and Small Business Owners
Running a small business is a painstaking job. It is working over 12 hours daily, no weekends off and barely anytime to reflect on achievements and study macro-economic trends (world trade, currency exchange, labor markets, political relations). Understanding macro-economic trends is crucial if you wish to establish a healthy leadership from an early start! ManyContinue reading “Business Leadership for Entrepreneurs and Small Business Owners”
I help entrepreneurs and small business owners
Working for many different employers in multiple industries, I was shocked to see many malpractices that stem from misunderstanding of marketing and business basics. Dealing directly with big customers; Aldi, Starbucks, Philips, IBM, Microsoft, just to name a few, I received many complaints about our marketing approach and how it affected negatively the professional relationshipContinue reading “I help entrepreneurs and small business owners”
FromBuzzToScience 