Social Media Growth Instagram and TikTok are growing Social Media that are gaining more and more attention everyday. When it comes to Fashion, Apparel, Make up, and similar products, Social Media is the Foundation of Marketing Communications. You can use Social Media to Promote your products through Ads (Sponsored Content). There is a more lucrativeContinue reading “Why invest in Microinfluencers and which influencers are the best for Entrepreneurs and Small Business Owners”
Category Archives: Consumer behavior
How to Use Content Marketing for Entrepreneurs
With the presence of giants like Google, Amazon, Apple, Facebook and others, all small-medium businesses are prompted to get louder and spend more efforts on adapting business and content strategies to meet the qualifying standards of these megalomaniac, reticent and autonomous organizations. The case of Porsche Carrera The Customer Segment You’ll find that most PorscheContinue reading “How to Use Content Marketing for Entrepreneurs”
Context Marketing for Entrepreneurs and Small Business Owners
According to many sources, context marketing is about capturing the right data, in the right setting at the right time, then connecting it across all resources in the right way with the right customer. I don’t know about you, but my experience has taught me that this is very hard… To do such a feat successfully youContinue reading “Context Marketing for Entrepreneurs and Small Business Owners”
4 Tips for Your Email Campaign
#1 The right Email header/title Your email header must be unique, professional and personalized. Many companies fail to find the right wording for their email titles. If you don’t get the title right, all your campaign efforts will be in vein! A strong email title drastically increases the email open rate. In B2B, avoid using emoticons, exclamation marks, special characters andContinue reading “4 Tips for Your Email Campaign”
Dynamic Content – Content Strategy for 2020
What is Dynamic Content and why is it important? Dynamic content is content that is personalized to a visitor using data you have already gathered about them. All major Marketing Corporations will tell you that delivering personalized experience to the customer can only increase purchase intentions! How to use Dynamic Content? 1. Data Research PeopleContinue reading “Dynamic Content – Content Strategy for 2020”
Social Media Addiction – Popular Strategy by Marketers – Is it a good idea?
Historically, companies have promoted many addictive offerings such as tobacco, sugar, cocaine, opioid pain medication, gambling, coffee, and Social Media nowadays. Addiction may stem from various activities; for which consumers develop an excessive appetite. According to the American Psychiatric Association, Addiction is defined as the repetition of a behavior with known harmful consequences. Behavioral addiction,Continue reading “Social Media Addiction – Popular Strategy by Marketers – Is it a good idea?”
Should Entrepreneurs practice Loyalty Programs for their Customers?
Consumers choose loyalty programs with the idea that it pays off. To some extent, it does. Nevertheless, loyalty programs lead to more shopping and spending. Great for the vendor; not so great for the consumer. Loyalty programs keep customers coming to the same retailer, buying the same products. It becomes habitual and consumers, therein, stopContinue reading “Should Entrepreneurs practice Loyalty Programs for their Customers?”
The Marketing Cues of Consumer Behavior and How to Use it for Your Business
This is a short preview of how the Consumer’s mind works and savvy Marketing Practitioners create Marketing Cues to increase Purchase Intention for their products! Understanding the consumer mind starts with a simple premise: We didn’t lose our ancestors’ minds! Even though Humans have developed through evolution, we actually have kept all the previous brainsContinue reading “The Marketing Cues of Consumer Behavior and How to Use it for Your Business”
Does Storytelling Help Entrepreneurs increase Profits?
In 2015, Hulten proved that Storytelling influences shoppers in shopping environment to increase purchase intention. This discovery resolved all queries on whether storytelling should be a formal part of marketing activities! Storytelling is a great marketing advantage!!! Storytelling definition An effective means of external communication to transfer organizational culture and leadership styles to attract attentionContinue reading “Does Storytelling Help Entrepreneurs increase Profits?”
Unstucking Small Business using CVP Business Models
Every now and then small businesses and entrepreneurs reach a bottleneck; they seem to experience a halt in revenues and questions are raised! How to deal with stuck business models that seem to have had a short positive P-over-L lifespan (profit over loss)? Is it just a bump in the road that small business ownersContinue reading “Unstucking Small Business using CVP Business Models”
FromBuzzToScience 