With the presence of giants like Google, Amazon, Apple, Facebook and others, all small-medium businesses are prompted to get louder and spend more efforts on adapting business and content strategies to meet the qualifying standards of these megalomaniac, reticent and autonomous organizations. The case of Porsche Carrera The Customer Segment You’ll find that most PorscheContinue reading “How to Use Content Marketing for Entrepreneurs”
Category Archives: Business Management
Recession strategy for Entrepreneurs and Small Business Owners
Prelude Recession or not – companies are taking preparatory actions for it – they are resorting to cost reduction measures that will ultimately bolster the company through an extreme economic decline. Economic Recession is accused of business cleansing. The aftermath is a catastrophe for many business organizations. Victims will plead for justice! Someone must beContinue reading “Recession strategy for Entrepreneurs and Small Business Owners”
Price Wars – Do you want to beat your competitor to the ground by dropping prices?
Business rivalry turns HOSTILE when competitively similar companies decide to enter full-fledged price competition (a.k.a. PRICE WARS). Here’s how it occurs, what it does, and how to avoid it: HOW IT OCCURS AND WHAT IT DOES: Increasing market shares is a way of gaining the competitive edge. It can be achieved by dropping prices. WhenContinue reading “Price Wars – Do you want to beat your competitor to the ground by dropping prices?”
Should Entrepreneurs practice Loyalty Programs for their Customers?
Consumers choose loyalty programs with the idea that it pays off. To some extent, it does. Nevertheless, loyalty programs lead to more shopping and spending. Great for the vendor; not so great for the consumer. Loyalty programs keep customers coming to the same retailer, buying the same products. It becomes habitual and consumers, therein, stopContinue reading “Should Entrepreneurs practice Loyalty Programs for their Customers?”
Conformity – the Enemy of Small Business
“Think outside the box, but stay inside the box!” Said the executive as he walked out leaving a team of stranded subordinates. The task was to conform to standards but evolve beyond them. It’s like learning Spanish by practicing English. I’m not saying it’s impossible; what I’m implying is that the probability of success isContinue reading “Conformity – the Enemy of Small Business”
How and When should Entrepreneurs and Small Businesses buy a Marketing Software Tool?
Looking for marketing software that will resolve some of you pain points? Whether it’s an analytical tool, a task manager, a communication medium, or a fancy new CRM with many cool features, assuming that a new high-tech marketing solution is better than the old low-tech solution is extremely risky! This article discusses the background ofContinue reading “How and When should Entrepreneurs and Small Businesses buy a Marketing Software Tool?”
Unstucking Small Business using CVP Business Models
Every now and then small businesses and entrepreneurs reach a bottleneck; they seem to experience a halt in revenues and questions are raised! How to deal with stuck business models that seem to have had a short positive P-over-L lifespan (profit over loss)? Is it just a bump in the road that small business ownersContinue reading “Unstucking Small Business using CVP Business Models”
Business Leadership for Entrepreneurs and Small Business Owners
Running a small business is a painstaking job. It is working over 12 hours daily, no weekends off and barely anytime to reflect on achievements and study macro-economic trends (world trade, currency exchange, labor markets, political relations). Understanding macro-economic trends is crucial if you wish to establish a healthy leadership from an early start! ManyContinue reading “Business Leadership for Entrepreneurs and Small Business Owners”
FromBuzzToScience 