Social Media Growth Instagram and TikTok are growing Social Media that are gaining more and more attention everyday. When it comes to Fashion, Apparel, Make up, and similar products, Social Media is the Foundation of Marketing Communications. You can use Social Media to Promote your products through Ads (Sponsored Content). There is a more lucrativeContinue reading “Why invest in Microinfluencers and which influencers are the best for Entrepreneurs and Small Business Owners”
Author Archives: Ali Sayyed
How to Use Content Marketing for Entrepreneurs
With the presence of giants like Google, Amazon, Apple, Facebook and others, all small-medium businesses are prompted to get louder and spend more efforts on adapting business and content strategies to meet the qualifying standards of these megalomaniac, reticent and autonomous organizations. The case of Porsche Carrera The Customer Segment You’ll find that most PorscheContinue reading “How to Use Content Marketing for Entrepreneurs”
Context Marketing for Entrepreneurs and Small Business Owners
According to many sources, context marketing is about capturing the right data, in the right setting at the right time, then connecting it across all resources in the right way with the right customer. I don’t know about you, but my experience has taught me that this is very hard… To do such a feat successfully youContinue reading “Context Marketing for Entrepreneurs and Small Business Owners”
4 Tips for Your Email Campaign
#1 The right Email header/title Your email header must be unique, professional and personalized. Many companies fail to find the right wording for their email titles. If you don’t get the title right, all your campaign efforts will be in vein! A strong email title drastically increases the email open rate. In B2B, avoid using emoticons, exclamation marks, special characters andContinue reading “4 Tips for Your Email Campaign”
Dynamic Content – Content Strategy for 2020
What is Dynamic Content and why is it important? Dynamic content is content that is personalized to a visitor using data you have already gathered about them. All major Marketing Corporations will tell you that delivering personalized experience to the customer can only increase purchase intentions! How to use Dynamic Content? 1. Data Research PeopleContinue reading “Dynamic Content – Content Strategy for 2020”
Recession strategy for Entrepreneurs and Small Business Owners
Prelude Recession or not – companies are taking preparatory actions for it – they are resorting to cost reduction measures that will ultimately bolster the company through an extreme economic decline. Economic Recession is accused of business cleansing. The aftermath is a catastrophe for many business organizations. Victims will plead for justice! Someone must beContinue reading “Recession strategy for Entrepreneurs and Small Business Owners”
Price Wars – Do you want to beat your competitor to the ground by dropping prices?
Business rivalry turns HOSTILE when competitively similar companies decide to enter full-fledged price competition (a.k.a. PRICE WARS). Here’s how it occurs, what it does, and how to avoid it: HOW IT OCCURS AND WHAT IT DOES: Increasing market shares is a way of gaining the competitive edge. It can be achieved by dropping prices. WhenContinue reading “Price Wars – Do you want to beat your competitor to the ground by dropping prices?”
Social Media Addiction – Popular Strategy by Marketers – Is it a good idea?
Historically, companies have promoted many addictive offerings such as tobacco, sugar, cocaine, opioid pain medication, gambling, coffee, and Social Media nowadays. Addiction may stem from various activities; for which consumers develop an excessive appetite. According to the American Psychiatric Association, Addiction is defined as the repetition of a behavior with known harmful consequences. Behavioral addiction,Continue reading “Social Media Addiction – Popular Strategy by Marketers – Is it a good idea?”
Should Entrepreneurs practice Loyalty Programs for their Customers?
Consumers choose loyalty programs with the idea that it pays off. To some extent, it does. Nevertheless, loyalty programs lead to more shopping and spending. Great for the vendor; not so great for the consumer. Loyalty programs keep customers coming to the same retailer, buying the same products. It becomes habitual and consumers, therein, stopContinue reading “Should Entrepreneurs practice Loyalty Programs for their Customers?”
Conformity – the Enemy of Small Business
“Think outside the box, but stay inside the box!” Said the executive as he walked out leaving a team of stranded subordinates. The task was to conform to standards but evolve beyond them. It’s like learning Spanish by practicing English. I’m not saying it’s impossible; what I’m implying is that the probability of success isContinue reading “Conformity – the Enemy of Small Business”
FromBuzzToScience 